Meet the founder

Born and raised amidst the serene beauty of Lares, Puerto Rico Nohely Perez channels her self-expression, finding solace and passion in fashion and music. At 36 years her life embodies a profound affinity for art, dance, music, and the world of fashion.

 With roots firmly grounded she embarked on a transformative journey, drawn to the realm of business studies, her path took an

turn when she discovered her true calling in the artistry of fashion design. Enrolling in college in 2009, she immersed herself in the intricacies of design, honing her skills in illustration, pattern making, and garment construction. Guided by a legacy of seamstresses in her family, her craftsmanship blossomed, fueled by a relentless pursuit of perfection and an unwavering attention to detail. Her opportunities in the retail industry grew through a variety of experiences including working for different renowned local designers.

 Embarked in the search for career growth in the fashion industry she moves to Austin, Texas were she forms a family and was blessed with a lovely daughter. Inspired to create her career growth she created a fashion brand that embraced sizing inclusivity and the freedom to style concepts that embraces her heritage and bring her own interpretation. Today, she stands as a testament to the transformative power of creativity, weaving her dreams into tangible realities one stitch at a time.